POLICE have appealed for help to trace a Greenock man who has been reported missing.

Officers say they are becoming 'increasingly concerned' for the safety of William Oribine, who is 51-years-old.

He hasn't been seen since yesterday afternoon when he was spotted in the Cathcart Street area of the town centre.

He is described as 5ft 6' tall of slim build and balding.

When last seen he was wearing black jeans, an orange and blue striped t-short and a khaki Parka-style jacket.

If anyone knows of William's whereabouts they are asked to call police urgently on 101.