FIRE crews have been called to a large hillside blaze above Braeside in Greenock.

It took hold this afternoon and has sent black smoke billowing out which can be seen across the area.

Fire crews were sent to the scene just before 4pm.

This picture of smoke from the fire drifting over towards Gourock was taken by the Tele's George Munro from Eldon Street.

A spate of such blazes have been set across the district in recent weeks, with fire chiefs issuing warnings about the potential consequences.

If anyone has any information about the fire they should call Greenock police on 101.