BUSINESS is booming for a Greenock windows and doors firm thanks to an initiative aimed at boosting the local economy.

Bosses at Blairs say their ‘Blair Switch Project’ scheme, which launched in December, is already having an impact.

The Baker Street-based company is taking the fight to national competition and promising to match or even better genuine, like-for-like, quotes from firms outwith the district for products not manufactured in Inverclyde. 

“The idea is to try and boost business and jobs by encouraging people to shop in the area.

Alex Gray, the company’s managing director, said: “We launched the Blair Switch Project to encourage local people to buy locally.

“Many window and doors companies race to the bottom on price and as a result quality suffers. At Blairs we produce quality timber, UPVC and aluminium products and with our switching deal we’ll better an existing quote.

“The business comes back to the Inverclyde area and customers get the quality and the price they are happy with.”

Bosses say there was a significant rise in sales in just the first week of the initiative and hope to create jobs on the back of it to add to the four new trainees who were taken on recently.

Mr Gray said: “All businesses have to make a profit, and we are no exception, but this initiative is about more than that.

“It’s about growth and bringing jobs back to Greenock.”

The offer will run until the end of February.