A PIONEERING project has been launched to keep vulnerable people safe in Inverclyde.

Around 30 business, including libraries and leisure centres, have thrown their weight behind the Keep Safe campaign, which offers a lifeline to disabled, vulnerable and elderly people.

These premises will provide support to people if they get lost, need help or are victims of crime.

Education & communities convener Councillor Terry Loughran said: “All too often the people we should be most concerned about find themselves the victims of abuse, intimidation and harassment as they go about their daily lives. They can also become easily confused and disorientated, leading to unnecessary and unwelcome distress. This initiative is a simple but effective way to offer them a safe haven and welcome support.” The initiative is being run by Inverclyde Council and Police Scotland and people will be given a Keep Safe Card to carry which includes the name of the holder, the telephone numbers of people who can assist them, information on their health, how they communicate and Police Scotland telephone numbers.

Health and social care convener councillor Joe McIlwee said: “Businesses can be easily recognised as they will display a Keep Safe window sticker. Staff will be able to help by using the information contained on their Keep Safe Card to contact a relative or a named person and the police or other emergency services.” Police Scotland Area Commander Chief Inspector Elliot Brown said: “Keep Safe is a fantastic initiative which provides support and security to vulnerable members of the community. We are committed to keeping people safe and this is an excellent example of how Police Scotland, our partners and the community can come together in such a positive way.”