Morton have secured a lucrative new sponsorship deal worth £10,000 to the club's youth academy, the Tele can reveal.
London-based company Danshell, who own six care homes in Scotland including Newark in Port Glasgow, have made a one-year commitment which will see their logo emblazoned on all youth team kits next season.
Club development consultant Warren Hawke is thrilled with the agreement and thanked the care home for their support, while praising chairman Douglas Rae for his part in sealing the deal. Hawke said: "When I came on board and began my work with the youth academy, the first thing I did was identify the need to find a primary sponsor.
"In Danshell, we now have that and we are absolutely delighted they have bought into what we're trying to achieve and decided to sponsor us for next season.
"It really is fantastic and will make a significant difference. For example, it will make a huge contribution towards essentials such as the costs of strips, training kit and equipment.
"They will be our kit sponsors next season, with the Newark name on both the front and back of the shirts worn by the Under-13, 14, 15 and 17s teams.
"As well as Danshell and the Newark Care Home, I also owe the chairman a great debt of gratitude for brokering the deal.
"He met Mary Macgee at the home in Port Glasgow and concluded the deal with Danshell. That makes my job so much easier.
"It shows that the chairman and the directors are just as committed to the youth academy as myself, Derek Anderson and all of our coaches.
"And that's great because it gives us the confidence to go ahead and put everything into this project knowing that we'll be backed all the way."
Manager Mary, of the Newark Care Centre, said: "Greenock Morton and Newark both play important roles in the community.
"Danshell Care Homes, the new operators of Newark Care Centre, are delighted to support both the club and the community through their sponsorship of the youth academy.
"We look forward to a successful partnership in the coming year."