A WOMAN has hit out after an e-cigarette she bought from a Port Glasgow store exploded and almost set her house on fire.
The shocked Port Glasgow mum was left shaken when the device she purchased from Pick & Save in Dubbs Road burst into flames only a few minutes after she plugged it in. 
She now wants to warn others.
Pick n Save's concerned owner has now removed the product from his shelves and promised to co-operate with trading standards officers who have been called in.
The 35-year-old woman said: "It almost set me and my house on fire.
"I had only charged it for a few minutes.
"It was so lucky I was there, it could have been so much worse.
"It just burst into flames in my bedroom, burning my duvet and my carpet.
"It has given me a terrible fright.
"I went to Pick & Save and they said they were selling them in good faith.
"I also heard that it has happened to someone else as well."
The woman, who did not want to be named, had bought the Infinity e-cigarette and charger at Pick & Save priced £14.99.
It is manufactured and supplied by a firm in London.
She added: "It is clearly a fake e-cigarette.
"I had no idea there was a difference.
"I just want to warn people about the damage it can do.
"I will never use an e-cigarette again - I am finished with them."
Official industry advice warns that cheaper versions of e-cigarettes can be dangerous and burst into flames.
Under new European regulations introduced last year producers of e-cigarettes are required to register with the UK's medicines and healthcare products regulatory agency.
Inverclyde Council today confirmed that trading standards officers are now investigating the incident.
A Pick & Save spokesman said: "We apologise to our customer and we will do everything we can to make sure this does not happen again.
"We have been selling these e-cigarettes for a while and this is the first incident we are aware of.
"We have now taken them off our shelves and we are doing everything we can to find out how this has happened.
"We will fully co-operate with trading standards."