GOUROCK is to be marketed across the globe as a tourist destination under a new £20,000 plan to boost its profile.

The town is to get its own branding and a new website dedicated to showing what it has to offer following a major transformation which has been carried out in recent years.

Members of Gourock town centre regeneration forum have been lobbying for a promotional push for some time and now council officials are recommending that the idea should be taken forward.

The money for the marketing scheme will come from cash already allocated to Gourock from the local authority.

A new logo and brand will be developed to give the town a stronger outside identity and help showcase events and attractions like the iconic outdoor pool.

A report drawn up by council officials says: "The desire is to have a Gourock logo and brand that can be used by community groups, traders and residents, that will demonstrate a strong identity, will be instantly recognisable and will assist in promoting activities within the town centre.

"The regeneration forum asked Riverside Inverclyde to research possibilities and seek costs for commissioning a graphic designer to prepare proposals for an exciting and inspiring brand for the town of Gourock.

"There is also an aspiration that a dedicated website is created that showcases Gourock as a destination for national and international tourism, and is a central hub for all information for visiting the seaside town, from shopping to places to stay, dining and where to visit.

"The website will build on the identity branding and be a digital extension of the Gourock brand offer."

The new webpage will highlight things to do and places to stay, shop and dine.

Councillors, who will have the final say on whether to push ahead with the plan, are expected to give it the green light next week.