KEMPOCK Street business owners have called on Inverclyde Council to 'do more' to enforce a temporary 20 mph speed limit in the area.

The local authority recently claimed it had received positive feedback about the traffic calming measure - but traders have hit back saying it is being ignored by motorists.

Owners and managers at several stores on the Gourock road told the Tele that drivers are continuing to flaunt the limit, with one businesswoman saying she is 'just waiting for someone to be killed'.

Andrea Paterick, who runs The Big Night In off-sales with her husband Graham, says that she has watched drivers speed along the street, paying no heed to the 20mph limit.

She said: "You wouldn't have any idea that there is a reduced limit here.

"People just come bombing through and the road signs are always knocked over so they can't see them.

"I'm just waiting for someone to be hit and lose their life."

In a report delivered to the council's Environment and Regeneration Committee, council officers said that the temporary 20mph speed limit through Gourock Town Centre has enjoyed a favourable reaction

But local businesses say that while the speed limit is a good idea, the enforcement hasn't been strict enough to get drivers to comply.

Laurie McGilp, manager of Cafe Continental, says that cars are still 'bombing' along the street at unsafe speeds.

He said: "Nobody has come and asked us for any feedback on it.

"You see cars racing past all the time.

"It's definitely not as safe as it could be, especially with so many pedestrians and how right the street is."

Other owners told the Tele that they didn't feel like the local authority had properly consulted local businesses before claimed that the overall feedback has been positive.

An Inverclyde Council spokesperson said: “We gather feedback from a variety of sources.

“As with any issues raised, we will look into them and take appropriate action where necessary."