A GREENOCK retailer has enlisted the help of a former X Factor star to promote its upcoming sale.

Carpetrite Clearance Centre on Dalrymple Street shared a video of fan favourite Wagner informing ‘his beloved Scottish people’ of the store’s January offers.

He warns people not to miss out on bargains at ‘Inverclyde’s best flooring company’.

Wagner appeared on the seventh series of The X Factor and won viewers over with his renditions of songs such as She Bangs and Love Shack.

He eventually finished in sixth place, with Matt Cardle going on to win the series.