SCOTLAND fans in Inverclyde will be able to protect their hopes of World Cup glory with a playful new scheme.
Aldi’s ‘Hope Insurance Policy’ offers light-hearted reassurance for Scotland supporters during their team’s World Cup campaign, providing rewards every time the national team experiences a setback on the pitch.
The scheme aims to cushion the blow of 'the hope that kills you' with a bit of fun, and fans can register for free.
Stevie Clark, Aldi Scotland’s deputy store manager, said: "I’ve had so many customers over the years joking about me sharing the same name as the Scotland manager, and I’m sure that will only ramp up during the World Cup.
"Like everyone else at Aldi, I’ve got my fingers crossed for Steve and the team and we really hope the team can deliver the history-making achievement we’ve been waiting for.
"But as the saying goes, it’s the hope that kills you.
"Our first-ever Hope Insurance guarantees lucky fans a little something to smile about if things don’t go our way.
"We really hope we don’t have to pay out, but like all insurance policies, it’s there just in case."
The campaign launches ahead of Scotland’s first World Cup appearance in nearly 30 years, with research commissioned by Aldi suggesting 77 per cent of Scots believe the team can progress beyond the group stages.
More than 1,140 Scots took part in the survey, with 82 per cent saying they planned to follow the team during the tournament.
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