MORTON bosses have set a goal of attracting new investors, improving facilities, establishing a business club and building up their women's team as part of an ambitious new development strategy.

Greenock Telegraph:

Cappielow director Sam Robinson, a lifelong fan who was appointed to the board a year ago, says it is part of their plan to grow the club.

He and his fellow directors have been working with general manager Dale Pryde-MacDonald to map out a new vision as they shake up the way the club is run.

They hope to bring in more sponsors to build on the investment secured from major backers Dalrada Technology last year.

This work includes the launch of a new business club, but the board are also looking to the future and aiming to integrate more with the local community, with women's football a key focus.

Ton bosses admit that up until now they have been playing catch-up when it comes to the women's game and the revolution in the sport.

General manager Mr MacDonald said: "I think it is fair to say we have let the women's game down so far, and that is about to change. We want to support our women's team.

"That is going to be a priority for us as a club going forward. We are now talking about how we do that.

"We recently launched our new strategy, which sets out how we want to take the club forward and we want to bring local business and the community with us.

"As we look forward to our 150th anniversary this is a chance to refocus."

The new general manager has an impressive track record in the game behind the scenes in a number of roles at clubs such as Ross County and Morecambe FC.

Following his appointment last year he is working closely with directors such as Mr Robinson, who brokered the major Dalrada deal.

Sam said: "We don't want Dalrada to be the end point, we want to encourage more investment, to say to other people: 'join us'. We are lucky that Brian Bonar of Dalrada shares that vision.

"We are looking at ways to reach out to the community.

"During the week we are almost at capacity with all the people and projects going on at Cappielow.

"It would be good to have a presence in the town centre in some way. That is something we are looking at.

"We need to look at improving all our facilities."

The pair plan to work closely with club charity arm Morton in the Community, led by Brian McLaughlin, which over recent years has built up a wide engagement programme supporting people of all ages.

Sam said: "It is great to come into the club and see so many people of all ages here."