YOUNG male drivers throughout Inverclyde are being targeted in a powerful safety campaign.
The initiative, launched by the Scottish Government and Road Safety Scotland, urges motorists to watch their speed on country roads. 
Male drivers aged between 22 and 40 are being targeted, as they have a higher risk of being involved in a crash. 
The campaign comes nearly two years after two teenagers tragically died when the car they were travelling in crashed on a country road in Langbank.
The teenagers were both students at West College Scotland in Greenock, and died when the vehicle they were in hit a tree on Old Greenock Road.
Humza Yousaf, the transport minister, hopes everyone in the area gets behind the life-saving campaign.
He said: “We are committed to achieving safer road travel in Scotland and while we have seen a 16 per cent decline in fatalities on country roads in the last year, every life lost is one too many.
“The campaign shows the true consequences of driving at an inappropriate speed on country roads. 
“You just don’t know what is round the corner, and motorists need to realise they aren’t invincible and that it could happen to them. We want every driver in Scotland, particularly young men, to take note and to encourage them to drive at an appropriate speed for the conditions.”
Chief Superintendent Andy Edmonston of Police Scotland also backs the initiative. He said: “We are urging drivers to take extra care on country roads, including those that they travel on frequently as you can never be sure what’s round the corner. 
“We hope this new campaign will contribute to a reduction of deaths.”
For more information, log onto www.dontriskit.info or check out the Road Safety Scotland Facebook and Twitter pages.